Experiential Marketing

I have effectively connecting with consumers by promoting well-being through strategic campaigns. Movement Live by Michelob ULTRA gives local fitness studios the opportunity to host workout classes at NBA arenas. All attendees receive co-branded workout gear as well as a post-workout happy hour including health snacks and recovery treatments.

I successfully integrated brands at festivals by implementing impactful on-site activations and extending the brand presence to offsite channels, resulting in increased brand visibility and engagement throughout the festival experience. My experience ranges across music genes; country, alternative rock, Latin pop, and EDM. 

I have employed immersive spaces to create captivating environments that deeply engaged audiences and effectively communicated the brand's message, resulting in heightened brand awareness and memorable experiences for attendees.

I have extensive experience managing capital expenditure projects focused on developing brand spaces in highly trafficked venues, ensuring successful execution and delivering impactful environments that enhance brand visibility and engagement.

While parades are often an infrequent occasion, my unique experience managing parades has helped brands leverage involvement to create exhilarating experiences for audiences.